1. Vision

The overarching vision of Kiai Haji Achmad Siddiq State Islamic University of Jember is:

"To become a leading Islamic university in Southeast Asia by 2045, distinguished by scholarly excellence rooted in local wisdom for the advancement of humanity and civilization."

In alignment with this institutional vision, the Faculty of Da'wah has established the following vision:

"To become a leading center of higher education in Da'wah Studies in Southeast Asia by 2045, distinguished by scholarly excellence and local wisdom for the advancement of humanity and civilization."

2. Mission

To realize this vision, the Faculty of Da'wah is committed to:

a. Providing competitive and high-quality education in Da'wah Studies to produce competent and professional Muslim preachers (da'wah practitioners).

b. Advancing excellent research in Da'wah Studies to address contemporary humanitarian and societal challenges.

c. Delivering impactful community engagement and service programs that promote a just, civilized, and prosperous society.

d. Expanding strategic partnerships and collaborative networks to strengthen and advance higher education.

3. Goals

To accomplish its vision and mission, the Faculty of Da'wah pursues the following goals:

a. Producing high-quality graduates equipped with strong academic competence and professional skills in Da'wah.

b. Generating knowledge and scholarly innovations that contribute to solving humanitarian and societal problems.

c. Contributing to the development of a just, prosperous, and dignified society with both material and spiritual well-being.

d. Establishing sustainable partnerships with national and international institutions to support the advancement of higher education.

4. Strategies

To achieve its vision, mission, and goals, the Faculty of Da'wah implements the following strategic initiatives:

a. Enhancing the quality of academic and student support services.

b. Improving the quality and productivity of research, community engagement, and scholarly publications.

c. Strengthening institutional governance and good university management.

d. Enhancing the quality and capacity of human resources.

e. Reinforcing the faculty's internal quality assurance system.

f. Promoting the values and practices of religious moderation.

g. Improving the quality of student recruitment and admissions.

h. Fostering student excellence and achievement in both academic and non-academic fields.